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Patrick Brouder |
Rural Resilience through Tenacious Tourism
University of Brock (Canada)AbstractIn the 21st Century rural regions with a strong tourism profile are no longer seen as laggards but as leaders. This is, in part, because tourism has proved to be particularly tenacious vis-a-vis many traditional economic sectors thus helping increase regional resilience through balanced diversification. In this presentation, I will share my experience from a decade of research in a diverse group of communities and show how tourism has become an integral part of community economic development with the added benefit of increasing social resilience in rural areas.
Brief-bio
Patrick Brouder is a Researcher at Vancouver Island University, Canada, and a Senior Research Fellow in the School of Tourism and Hospitality, University of Johannesburg, South Africa. He serves as Chair of the Economic Geography Group of the Canadian Association of Geographers and on the Steering Committee of the International Polar Tourism Research Network (IPTRN). He is a resource editor for Tourism Geographies and an editorial board member for Polar Geography. He is the co-editor (together with S. Anton Clavé, A. Gill, and D. Ioannides) of Tourism Destination Evolution – an edited volume bridging economic geography and tourism studies.
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Daniela Jelinčić |
The Magic Circle - Feel to Create, and Create to Feel: Emotional Experiences in Creative TourismInstitute for Development and International Relations, Zagreb (Croatia)AbstractHow to leave a positive impression of a destination and how to create meaningful visits? Experience economy may have answers to that question. A destination image is acquired through spontaneous or created experiences. While it is difficult to manage spontaneous experiences, it is possible to create authentic and pleasant ones which may be even controlled in order to leave positive impacts both on tourists and locals. Such experiences are based on creating different innovative, spectacular and sensory stimuli which engage tourists to identify with them and/or to participate and co-create. As to achieve a real response in tourism experience, it is necessary to stimulate emotions tourists are able to identify with. The paper focuses on the principles of experience creation as seen through the lens of neuroscience and psychology as to provide theoretical grounds. It elaborates experience creation by using all five senses: sight, hearing, smell, taste and touch. All with the goal to stir visitors’ emotions as to create memorable experiences which are inherent to successful creative tourism programmes.
Brief-bioDaniela Jelinčić is a research adviser at the Institute for Development and International Relations (IRMO) in Zagreb. She holds a Ph.D. in ethnology from the University of Zagreb and her specific interests are in cultural tourism, cultural/creative industries, cultural policy, creativity, experience economy and social innovations. Also, she teaches cultural tourism, economy of culture, cultural heritage management, creative industries at the University of Dubrovnik, University of Zagreb, Edward Bernays First College of Communication Management in Zagreb, and at the UNESCO Chair for Cultural Heritage Management and Sustainable Development, Institute for Social and European Studies (ISES) in Köszeg, Hungary. She is the author of several scientific books (Innovations in Culture and Development: The Culturinno Effect in Public Policy; ABC of Cultural Tourism; Culture in a Shop Window; Culture, Tourism, Interculturalism), a number of scientific articles and book chapters, national/international studies as well as of several national/local strategic documents, and served as the Council of Europe expert for cultural tourism.
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Michelle Smith |
My Experience in Creative Tourism |
Easyfrascati (Italy)AbstractMy personal experience in general tourism started at 18 years of age, when I became a destination rep for a large travel company in Rome, moving on to other agencies as a tour escort for incentive trips offered to large corporations. Afterwards, hotel management, so, I have been in the tourism trade for 2/3 of my life.
In 2014, by now I was a guide in a winery, I decided to set up my website easyfrascati.com, which got a CTN award after just a year. The reason I did this is because, as quite typical in some parts of Italy, there wasn’t anything like it, even though there was a need to develop tourism in the area, and most importantly, there was so much potential for doing so. Frascati, in the Castelli Romani is just 28 minutes by train from Rome and has a fantastic history and some amazing landscapes as well as quaint neighbouring villages. But no one was promoting it properly. Not even the winemakers (whose wine is famous worldwide) were developing incoming tourism to increase their wine sales and it seemed a waste. I made my own website using Weebly, that doesn’t require any knowledge of code - showing that you don’t have to spend thousands to do something useful, and demonstrating that the town could do more with tourism. It gave them somewhere to start. More and more wineries are now opening to the public often offering collateral activities like cookery courses and foodie tours of the town. There is a lot of curiosity about local typical food and all sorts of local businesses benefit. The reason I say this, is to underline that destinations or potential destinations often underestimate their appeal to tourists. So here comes my first bit of advice from my own experience: ALWAY PUT YOURSELF IN THE SHOES OF YOUR POTENTIAL TOURIST. What do you have that they would see as special or different? A community of artisans? Lots of farms? What is it that makes your area particular? Identify it and work from there. In my area, it is wine territory, so I based my activity around the wineries. You can develop tourism in an area that doesn’t have any natural attractions, as long as the people are special. People living in a place are the resource. Discover them then get together to create a team. If you don’t know where to start, look at what other towns are doing, not just your own country but worldwide. Find a good model and copy it even. Today with the web and many new tools we have it has got so much easier to find clients and to get ideas. Have you seen some of the things that are being booked by tourists? ..”flower crown aperitif”, “paper flower power” “hyper lapse video making” “glass decorating” “cherry blossom viewing”…and the list goes on...get creative! Work with what you have. Towns or areas that will be most successful are those that offer an authentic experience and make their guests feel included. |
NorthCentre |
Name of pilot: Rita FerreiroAbout the projectADERE Peneda-Gerês (ADERE-PG) is a non-profit entity, with interventions in the 5 municipalities of the Peneda Gerês National Park (PNPG). Founded in January 1993, ADERE-PG has developed projects in the areas of rural development, tourism, handicrafts, and vocational training for the benefit of local people, enabling them to gain new skills and create other sources of income. It contributes to the valorisation, promotion, and dissemination of the PNPG’s natural and built heritage, both nationally and internationally.
Creative tourism pilot: Creative Experiences with Sense(s) Name of pilot: Humberto FigueiredoAbout the projectThe project “Mosaico – Conímbriga and Sicó” involves an array of Creative Tourism activities based on the valuable Roman Mosaic Heritage present in the geographical axis constituted by the Ruins of the Roman city of Conímbriga, the Roman Villa of Rabaçal, and the Monumental Complex of Santiago da Guarda. The project spans three municipalities: Condeixa-a-Nova, Penela and Ansião. The project is headquartered in the “Monographic Museum of Conímbriga – National Museum” – an important center for archaeological research, conservation, and restoration of Roman Mosaics. This project organizes cultural and creative activities within the museum, interpretative centers, and archaeological sites in its program of action. It promotes active visitor experiences that involve learning about the Roman Mosaic Heritage and affirming this as an expression of creativity brought into the present and reinterpreting it now and for the future. The Roman Mosaic Heritage present in this territory is an important artistic and cultural testimony of different moments of Romanization in Portugal – rich in materials, techniques, decorative motifs, images and narratives – all inserted in a Cultural Landscape to be discovered. Creative tourism pilot: Mosaico – Conímbriga and Sicó
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AlentejoAlgarve |
Name of pilot: Jorge Martins
About the projectThe project is based on the creation of a Tourism Animation Company, which develops the activity exclusively in territorial beacons geographically assigned to the NUT III - Alentejo Central, also intending to design its range of tourism products, developed around creative tourism, as well as the definition of its strategy of promotion, dissemination and commercialization for internal and external markets.
Names of pilots: Carita SantosAbout the projectSince 2015, the Municipality of Loulé has been working on creative tourism, having supported the creation of a network of partners. The Loulé Criativo project, coordinated by the local authority, is based on building value from the area’s traditions and identity, as a driving force behind creativity and innovation. Loulé Criativo supports training and artisans activities and creative professionals, contributing to the revitalization of traditional arts and to the promotion of new approaches to the intangible heritage. The design of Loulé Criativo has several strands: creative tourism, which offers a program of immersive experiences in the local culture; the Area of Creativity and Arts and Crafts (ECOA), which aims to provide space and infrastructure for training; and Loulé Design Lab, currently in an installation phase, which aims to support the incubation of entrepreneurs related to the area of production and design and creative residencies.
Creative tourism pilot: Opening of traditional workshops: Louletana coppersmith workshop | The House of “Empreita” | The Pottery |
Discover Braga (capital of Minho, a traditional portuguese province in northern Portugal) with our Minho Free Walking Tours through the old town. For about 2,00 hours we will explore the main attractions. Our free tour in Braga takes place every day (rain, shine or snow). just come to our meeting point at Arco da Porta Nova at 11:00 am or 3:00 pm and look out for Minho Free Walking Tours guides with our famous green umbrellas!
Our team, consisting of local experts are passionate about their city and its history and love sharing the most interesting spots in Braga. You will discover Braga from a different perspective, including picturesque stories and local urban myths. We will show you Braga the way we live it and feel it everyday. |
Adélia Azevedo |
“A Fava do Cacau” is a dream came true. This dream began in a trip to Bruges in Belgium where we visited the “Choco-Story” – The Chocolate Museum. Once there, the aroma, the images and the general atmosphere aroused and encouraged us to a personal commitment with chocolate and the art of transforming it into something different. This experience in 2009 was the beginning of a new phase that has been growing since 2010 - we participated in several workshops, created the brand and registered it. We started to introduce ourselves into the business, we had established news goals and as we have grown we created partnerships with individual and collective companies.
Brief-bio
Adélia Azevedo, was born in Braga in 1974 and studied in the same city. She graduated in accounting, worked in a health-related business, in the administrative area until 2014.
Simultaneously with her accounting work, in 2008 she began her journey in the world of chocolate. She had technological training in the confectionery of chocolates, by the Professional Training Center for the Food Sector, in Porto, among others. In February 2014, she attended the female entrepreneurship course and was given an award for her project to create a company in the area of products based on cocoa and chocolate. In 2014 and 2015 she participated in the course "The Passion of the Chocolate" in Barcelona, by Callebaut - Chocolate Academy. In February of 2015 she created the Fava do Cacau company, in March, until this year, the IEFP - Employment and Vocational Training Institute, approved her candidacy for creation of own employment. In December of 2015 she opened his own space where he produces and sells chocolate. Meanwhile, Adélia continues to follow the trends of this market by attending new formations. In 2016 she attended the course "Chocolate" held in Belgium by Callebault - Chocolate Academy Centre and in 2017 theoretical and practical cakes with chocolate course at the company IREKS, Barcelona. |